Every January, conversations around food tend to swing between extremes: cut this, eliminate that, start over completely. But when it comes to fresh food, many of these suggestions are unhelpful and outdated. At Verdantt, we believe consuming fresh food should feel normal, accessible, and realistic, not overly-complicated or exclusive. As we move into 2026, here are a few fresh food myths we’re officially leaving behind. Myth #1: Fresh Food Is Always Expensive Year over year,